Introduction
A BAM or Brand Asset Management tool, on the other hand, empowers employees to:
-Discover
-Create
-Collaborate and
-Control their Brand Assets. (without the help of any sort of programming)
In other words, BAM stitches together the ‘Why’, the ‘How’ and the ‘What’ of Brand Assets giving employees a guided experience to manage assets and increase brand control.
Building Blocks of a BAM
The Brand Asset Management (BAM) tool usually comprises:
1. AI-Based Smart Search,
2. A Feature to Enforce Brand Guidelines,
3. A Collaborative Workspace,
4. Cloud Based Secure Storage and
5. A Provision to Set User Privileges.
While there is a dedicated Taxonomist who handles asset classification, asset storage, asset distribution and asset control, this person need not be technologically adept at all. This is one of the biggest advantages of having a Brand Asset Management Tool.
Introduction –Dropbox
Dropbox was initially introduced as a File sharing system alone but over the years, more capabilities have been added to the tool. Its features now include Asset Storage, Asset Management, Search Capabilities, Basic File Viewing and Sharing Permissions.
Limitations in Dropbox
Dropbox can help in storage but the storage space is limited.
Dropbox can help in Asset Management, provided the users are a few.
The scaling cost: I.e. cost per every additional user is too high.
Dropbox can support only basic files.
Drobox helps with search but this is limited to search by filename and title.
The permissions given by the Dropbox are basic folder viewing and sharing permissions.
Comparison Summary