Introduction

A BAM or Brand Asset Management tool, on the other hand, empowers employees to:
-Discover
-Create
-Collaborate and
-Control their Brand Assets. (without the help of any sort of programming)

In other words, BAM stitches together the ‘Why’, the ‘How’ and the ‘What’ of Brand Assets giving employees a guided experience to manage assets and increase brand control.

Building Blocks of a BAM

The Brand Asset Management (BAM) tool usually comprises:

1. AI-Based Smart Search,
2. A Feature to Enforce Brand Guidelines,
3. A Collaborative Workspace,
4. Cloud Based Secure Storage and
5. A Provision to Set User Privileges.

While there is a dedicated Taxonomist who handles asset classification, asset storage, asset distribution and asset control, this person need not be technologically adept at all. This is one of the biggest advantages of having a Brand Asset Management Tool.

Introduction – Google Drive

Here is Google’s definition of its own product: it is a cloud storage for work and home that provides easy and secure access to all your content. Google drive comes with its set of cloud-native collaboration apps including Docs, Sheets, Slides, etc.

Limitations in Google Drive 

Google’s charges apply to both users and the storage space; this means that Google Drive is good for a small team comprising 2-3 members. For large teams, the low-usage cost* is too high.

In fact, if you want to arrange for teams of different departments to access your files, it would be too expensive! The alternative to this can be a tool or solution that charges for space, not per user subscription.

Sharing access with external stakeholders can be tricky.

*low usage cost – thousands of users paying for the entire Google Drive but not using all the features.
Comparison Summary