Microsoft Onedrive can securely store files on cloud and help users access them from anywhere. One feature that stands out for Onedrive is easy sharing of work documents with teams spread out geographically. This collaborative appeal for geographically diverse teams, along with the Office365 Applications and Productivity Tools make Onedrive a very popular solution among brands.
Key Functionalities of Onedrive
1. Security – Onedrive allows brands to help users view, edit and share important files.
2. Collaboration – Global teams can coordinate and collaborate easily over shared files.
3. Storage – You can free up storage space with cloud storage
A BAM or Brand Asset Management tool is the best option for Storing, Organizing and Distributing Brand Assets while ensuring Brand Guidelines are followed at every level.
In other words, a Brand Asset Management tool helps teams
-Control their Brand Assets. (without the help of any sort of programming)
In other words, BAM stitches together the ‘Why’, the ‘How’ and the ‘What’ of Brand Assets giving employees a guided experience to manage assets and increase brand control.
Building Blocks of a BAM
The Brand Asset Management (BAM) tool usually comprises:
1. AI-Based Smart Search,
2. A Feature to Enforce Brand Guidelines,
3. A Collaborative Workspace,
4. Cloud Based Secure Storage and
5. A Provision to Set User Privileges.
While there is a dedicated Taxonomist who handles asset classification, asset storage, asset distribution and asset control, this person need not be technologically adept at all. This is one of the biggest advantages of having a Brand Asset Management Tool.
Limitations in Onedrive vs How BAM can overcome these limitations
Onedrive is focused mainly on documents, slides, presentations etc whereas a BAM is focused on all of the brand assets. (Including but not restricted to images, videos, documents, etc.)
Onedrive is designed for collaboration and communication while BAM is designed for organizing, searching, retrieving and distributing brand assets.
Onedrive does not take care of Brand Identity while one of the main benefits of BAM is to preserve brand identity.
Besides collaboration and file sharing, Onedrive barely has any other functionalities.
A BAM has a lot of broad functionalities, all of which are listed in the comparison summary below:
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